Packaging Design
Developing and implementing innovative packaging solutions that balance functionality with brand identity for globally distributed products. Responsibilities include trend research, concept design, and production sign-off, while ensuring alignment with international market requirements, sustainability goals, and a superior consumer experience.
Hotel Chocolat
Re-design of the iconic Ostrich Eater egg in a tin. Updating the product by introducing innovative EcoForm material—crafted entirely from 100% recyclable paper pulp to deliver a standout, environmentally responsible, award winning solution.
Hotel Chocolat
The Velvetiser is their best selling and most iconic item. To improve current pack format and delight the customer.
Hotel Chocolat
Christmas. Updated use of colour, snowflake design and layout.
Josh Wood Colour
The colour expert who’s been trusted by some of the world’s biggest names for over 30 years. Josh has worked his magic on red carpets, photoshoots, and fashion shows. He now has his own range of award winning products. Packaging design and development, artwork and online image creation.
Brand Architeks
New brand and seasonal gifting generation.
Meller Group
New brand generation.
Born in Dubai, we are a new-generation fragrance brand redefining luxury. Fusing cutting-edge AI, neuroscience, and robotics with the world’s most exquisite raw ingredients to create scents as individual as the people who wear them. The result? Ultra-personalised, high-performance fragrances crafted with precision, innovation, and unmistakable artistry.
Brand creation, packaging development and instore creation with Agence Messieurs for a new retail concept for Bloomingdales in the Dubal Mall
The Perfume Movement
Next
Responsible for all trend and Creative Development for the catergory including Fine Fragrance, Colour Cosmetics, Seasonal Gifting and Home Fragrance. Catergory sales value in excess of £150m per annum.
Zohoor
Zohoor is a celebrated Middle Eastern beauty retailer, renowned for its deep roots in the world of fine fragrances originating from Grasse, France. The brand blends its heritage in luxury fragrance craftsmanship with modern beauty offerings, making it a favorite among those seeking high-quality, evocative scents and beauty products. Repositiong of the entire brand to fall in line with the face moving Beauty sector in the Middle East.